Oscar A. Ciornei, president and CEO, says, “Charity’s tremendous energy, strong con-sumer-electronics background, and eye for innovation have been invaluable assets for Soundcast’s continued success and growth as a brand. She has a real understanding of product development and manufacturing… and I knew she’d be a great addition to the Soundcast team.
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Since joining the executive team, Hardwick has delivered on the company’s goals of realigning both the go-to-market strategy and branding of the company. Through deep market analysis, the company has reached con-sumer-level understanding that has set the foundation of the company’s current and future development initiatives.
Hardwick will oversee the release of five new speakers in 2017. They were designed as a direct response to feedback garnered from in-depth con-sumer-behavior studies of Soundcast’s customers commissioned by Hardwick. DTS Play-Fi – capabilities will be also be a standard feature for forthcoming products. al resorts in Mexico and die Caribbean to follow. Kev in Froemming, executive vice president and chief marketing officer of Playa, says, “Playa has a proven track record for bringing brands into new sectors, and we are delighted to welcome Panama Jack into the hotel-and-resort sector—and with its strong lifestyle identity and cultural connection with our core audience. Panama Jack is the ideal partner for us. We couldn’t be more pleased about diis partnership.
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